Effectiveness of Strategic Marketing and Recommendations for Ford Research Paper

Effectiveness of Strategic Marketing and Recommendations for Ford Company - Research Paper Example Know and have a passion for our business and our customers. Demonstrate and build functional and technical excellence. Ensure process discipline. Have a continuous improvement philosophy and practice. On Working Together - Believe in skilled and motivated people working together Include everyone; respect, listen to, help and appreciate others Build strong relationships; be a team player; develop ourselves and others Communicate clearly, concisely and candidly Role Model Ford Values Show initiative, courage, integrity and good corporate citizenship Improve quality, safety and sustainability Have a can do, find a way attitude and emotional resilience Enjoy the journey and each other; have fun – never at others’ expense Deliver results Deal positively with our business realities; develop compelling and comprehensive plans while keeping an enterprise view. Set high expectations and inspire others. Make sound decisions using facts and data Hold ourselves and others responsib le and accountable for delivering results and satisfying our customers. Business objectives Nonfinancial Goals 1. Retain spot as a global market leader with over 100 plants and 280,000 employees worldwide. 2. Sustain profitability and rank as Number 1 US auto company. 3. Introduce 2013 Hybrid Edge into Chinese, European and US markets 4. Enter and increase manufacturing in India to lower plant costs 5. Build efficiency through better logistics, distribution and control 6. Succeed at all implementation factors 7. Build awareness and increase sales of all Ford Hybrid automobiles Financial Goals 1.

Marketing Research Proposal Example | Topics and Well Written Essays - 1500 words

Marketing - Research Proposal Example The information will be collected using secondary and primary data collection methods, in which the latter will be conducted using focus groups. The collected data will then be analysed using grounded theory analysis methods. The soft drinks industry in the UK is a mature sector, which includes firms that market non-alcoholic items. Because there are so few opportunities for growth as compared to existing business, most of the companies in this sector seek to diversify existing offerings so as to gain market share and a competitive edge (Santos, 2013: p33). Others also seek to pursue acquisitions and/or lucrative arrangements for distribution of their products to expand their geographic reach, product portfolios, and operations. The largest companies, including PepsiCo and Coca-Cola, offer reliable dividends with an above-average stability of stock prices and regular increases. In addition, for those that are more venturesome, a number of selections exist, such as developing overseas markets and energy drinks in order to serve niche markets. In general, while soft drink manufacturers are able to turn in steady performances across the entire business cycle, stressful economic times and consumer awareness portend threats to their profitability and overall business performance (Walker, 2013: p44). Historically, PepsiCo and Coca-Cola have been the major players in the non-alcoholic beverage industry, distributing well-renowned non-carbonated and carbonated drinks globally using sizeable bottling companies. Related capital spending for these companies amounts to billions of dollars annually. By using lucrative distribution agreements and acquiring smaller players in the market, both companies are able to boost their results, especially as consumers tend to favour the more famous soft drink brands (Tremblay & Tremblay, 2012: p59). Sales,